I love the format and the way it works. Please enter your email address to continue. So I started running that on all the images to help cut down on the costs. Like with a crowbar or with a lawyer? The new book has the same title, its just way bigger. Andrew: Just the grammar ones. "[6], One comic, "Why Nikola Tesla Was the Greatest Geek Who Ever Lived", was heavily critiqued by a writer for Forbes. Matt: I used to think it as useful, but I actually found its just more poisonous than anything. What did you do just before then that turned things around? I found that certain themes, that if I attack, will actually drive traffic like crazy and that other things wont. And thats when traffic started spiking and when I realized I could actually do it for a living. Andrew: What made you decide to launch a website? I dont do sales very often. How do you fit in there? Matt: The old formulas I used to use when I was building comics and quizzes for clients was I would take the specific word that I want to market, so if Im trying to sell dishwashers or laundry machines, I would take that word and then basically just come up with a series of random nouns and try to attach them to it to try to create something whimsical or funny or draw connection that you didnt see before. Matt: I did too, actually. And Ive found lately, that if I submit my own comic, it gets more negative feedback than if I just leave it alone and if they want to get it on the Reddit homepage, they can. But its what I know and its what Im fast with, so I stick with it. This creative process was under this umbrella of control. But I only did that once. Andrew: Okay. Stay co-ordinated and productive with Teamwork PM. Andrew: SEOmoz is a search engine optimization website that you co-founded. Its kind of an embarrassing thing. [12], The Oatmeal received 300,000 visitors in its first month and within 10 months had received 4.5 million visitors. It wasnt that big a deal. And shes in jail right now, I think, so I dont think she can respond. And not just Reddit. So its not something like I misspelled or used it wrong. So the traffic from the two kind of fed off each other. Im Oatmeal at Gmail, Twitter and Facebook, all that. "Carreon claims victory, drops his lawsuit against The Oatmeal et al", "FunnyJunk Attorney Charles Carreon Drops Lawsuit Against Oatmeal Creator", "Funny Junk Drops Frivolous Lawsuit Against The Oatmeal", "The Oatmeal sued over trademark by 'Oatmeal Studios', "Oatmeal Studios Responds to The Oatmeal Lawsuit: 'We Are Simply Trying to Protect Our Name', "Excelsior Printing Company v. Inman et al Filing 33 STIPULATION of Dismissal with prejudice by Excelsior Printing Company. What got you to create the How to Use a Semicolon comic? As you can tell from The Oatmeal, Im a very creative person, very visually oriented, and at SEOmoz my tasks were mostly code, dev, system admin. Matt: Yeah. Whether that be something that we have a problem with, like the BS that we have to go to through getting onto an airplane or something minor like when you walk through a cobweb and the worst part isnt that you have cobwebs on you, its that you think theres a spider on you. Ive gotta find some other Maybe I should just go to jail or something. If not, leave it alone. So I try to just stay away from it. That and combined with the usual sharing it on Facebook, having it spread there, things like that. And because I only do sales really rarely and usually big, like 40 or 50 percent, people respond really well to them, rather than the weekly 10 percent off this week, 5 percent off next week. In this Blogger Profile of Matthew Inman, we tell the story of how he started The Oatmeal, and how he's turned it into a $500,000 per year online business. I think it was four or five months after I launched. What was the next product after the book? View FREE Public Profile & Reputation for Matthew Inman in Cleveland, OH - See Court Records | Photos | Address, Email & Phone Number | Personal Review | $30 - $39,999 Income & Net Worth Andrew: So, how many people came to your website, to TheOatmeal.com, last month? [44] Inman, a fan of Tesla, promoted the fundraiser with a blog post on The Oatmeal calling for people and companies to donate. It offers original comics, quizzes, and occasional articles. Andrew: What about cover design? He said that while the act would have afforded him more rights, he disliked like the way that SOPA would have put the onus on sites to prove their innocence. Inman said that the funds will be used to mount a live gaming convention, Burning Cat; and to hire more artists and produce three to five new games a year. Matt: I think it was probably right in the middle because I think traffic was pretty good last month. After publishing the comic, he tweeted Musk, inviting Elon to donate to the Tesla Museum. "[8][4], In reaction to Tumblr's regular downtimes, Inman created the TumbleBeasts in 2010 as a parody of the Twitter Fail Whale, and urged Tumblr to use them. Andrew: Whats the story behind you Rickrolling the people at Reddit? Like, as a designer, I was great at making things that were pretty, but I wasnt great at the other part of it, which is communication, feedback, iterating. Bon Wier, TX (1) Bryan-College Station (TX) (2) Corpus Christi, TX (2) Dallas-Fort Worth (TX) (7) Houston-Galveston-Brazoria (TX) (6) Killeen-Temple (TX) (2) Lubbock, TX (1 . Senior Mechanical Engineer with a focus in mechanical and aerodynamic design, heater development, CFD, and experimentation for both fixed and . I think comics who go on stage, people who look like Zach Galifianakis, just his appearance itself lends to his humor. Other names that Matthew uses includes Matthew D Inman, Matthew D Inman, Mathew Inman and Matthew David Inman. Hayden was in an ultra-conservative environment and rebelled against those views. We became SEOmoz, I think a year later, and then I was appointed as Chief Technology Officer. The two-day event was to take place in May 2020 in Portland, Oregon, U.S. Will you let something go out there that you feel isnt perfect because you have to put something out there? And not necessarily that theyre being mean, its just that they seem to have room temperature IQs when they comment in YouTube comments. And plus they knew comics really well so it was my first choice. Matt: In what way? [4], His first viral comic was "How to Tell if Your Cat is Plotting to Kill You",[2] and other comics have titles such as "How to Use a Semicolon",[2] "What it's Like to Own an Apple Product", "How the Male Angler Fish Gets Completely Screwed", "15-ish Things Worth Knowing About Coffee" and "How a Web Design Goes Straight to Hell. I get to hear an inspiring story. I thought this was a cute side project, but I dont think I can do this full-time. Why do that? Didnt you trick her? The Oatmeal is a webcomic and humor website created in 2009 by cartoonist Matthew Inman. Matt: I used to submit to Reddit. Matt: I integrated it into the blog section on my site because I sincerely wanted to see what would happen if I had comments. How do you deal with that? Andrew: I even heard Kevin Rose talk about you on Leo Laportes show, on This Week in Tech. I think he said you were one of his favorite comics or that youre popular with Digg. Matt: When I used to work for people I had this sense of diplomacy. [75][76] On August 28, 2013, a Stipulation of Dismissal with prejudice was filed by Excelsior Printing Company, the litigants in the lawsuit, meaning that the two parties had settled the dispute. Andrew: Including the woman who you call, The most retarded e-mail, or something like that, whos having some kid of legal trouble with her kids? Chairman of the board of Vanderbilt University. How will you use Twilio to build voice and SMS apps? But on a plane its like being locked into this boring, boring room so you have nothing to do but farm your own brain for crops. My business doesnt bank on my reputation as much as just putting out great material. It was a great story. Charles Carreon Drops Bogus Lawsuit Against The Oatmeal Creator. Matt: No. Andrew: What was in the original book? I just started churning out way more content, and when I did that, it sort of pushed over this edge and The Oatmeal just sort of exploded. View FREE Public Profile & Reputation for Matthew Inman in Oak Grove, MO - See Court Records | Photos | Address, Emails & Phone Numbers | Personal Review | $100 - $149,999 Income & Net Worth Matt: It was that same magical month. Andrew: I mean going back. It would be mine. So my creativity was being rewarded by basically putting all of the value of our company into another company, in Google in particular and particularly one man at Google, who at any time can decide this is not a good linking practice and this is. Join Facebook to connect with Matthew Inman and others you may know. That wasnt the actual number, but you dont earn much from that. Matt: I set up a Rickroll, a Rick/Cher/Snow-roll and enjoyed the absence of commentary for a while. I wanted to learn the details behind this incredibly successful story, so I invited Matt back to Mixergy for his second interview here. . Alexandria Inman, Sandra Matthews, Teresa Inman, Holly Inman and Kristen Keyser, and many others are family members and associates of Matthew. And its actually been kind of helpful. Matt: Not really. Andrew: Thats kind of a tough question for me to ask because it feels like Im confronting you with that information, but it just occurred to me, and I figured Id bring it up. And lately, Ive found that I try not to read Reddit at all. Andrew: Did you have shares of the business? Matt: I figured, close enough, same month. Even though Im on a plane and the ticket was $600 and the Starbucks before I got on the plane was $7. Like I was saying about the dating site, they were there to build links like, How many five year olds could you take in a fight? or What are your chances of surviving a zombie apocalypse? And eventually, the illustrations I was doing within those quizzes, the headers and the badges evolved into drawing comics. [38] In 2020, the event was cancelled due to the COVID-19 pandemic, but a "virtual race" was organized instead. If you look at the actual character, its very crude, but its got things like gradients and drop shadows and all this stuff around it that a web designer uses to sort of beef up a work. Matt: Oh, as far as what generates traffic the most? Twitter or Facebook? Matt: Theres a lot of reasons. If youve got some pixilated blurry nightmare next to a poster saying, Hey, buy a poster version, it doesnt really sell well. [34] Since then, the company Exploding Kittens has released five more games: Bears vs. What do you do? What did you learn about selling in the early days? A lot of people who try to get on Digg find a power user, submit it, try to make it look like it wasnt a marketing company, try to make it look like it wasnt an actual social media guy and they try to make it look natural. Andrew: I see. Thats his main form of communication with them. Its just an issue of how you look at it. For example, I made a comic about semicolons and how to use them, and now if you Google semicolons, I think Im third or second or something like that in the search results. Shopify Remember the interview I did about how the founder of DODOCase sold about $1 mil worth of iPad cases in a few months? If not, fine with me. I did it kind of in an odd way. I get to add it to my website and thats what my sites about. Andrew: You did. Because I didnt want comics on my major comics, but on the blog I sort of looked at it as little cutesy comics that arent good enough for the main section. I actually oftentimes have this sense of urgency with my comics. You just publish more frequently, he said. [2], At least one of The Oatmeal books was a New York Times Bestseller. Andrew: How well did the book do when you first launched it? Andrew: Aside from money, what makes for a better deal in the publishing world? [1] Early comics regularly made the front page of Digg, driving traffic to the site. And people were saying that the example I used means Im better at physically holding a panda bear than a bottle of liquor. [1], Inman opposed the Stop Online Piracy Act (SOPA). I found, for me, coffee helps with that. Matt: Actually, I havent talked about SEOmoz in a long time, so its kind of . Right now, I try to do one comic a week. Right now, I'm busy making an animated TV series at Netflix. This is going to sound super cheesy, but embrace social media. So it actually took me like two or three months to sell a couple hundred copies. I had this expectation that I would [inaudible 21:48] and I think had a couple hundred of these books to sell, and that Id get all this traffic and selling them would be super easy. View the profiles of people named Matthew Inman. So thats usually how I respond to it. Im not spamming, I promise. And I wasnt. Id get enraged. I send it to her just to make sure and she comes back with all these little minor things that might be wrong. Andrew: Howd you decide on the comic to make into a poster? Andrew Warner: Hey, everyone. Where did that come from? As of Dec. 31, Fannie Mae's net worth the amount by which the company's total assets exceed its liabilities was $60.3 billion, up 27 percent from a year ago. I had to respond like, Well, Im sorry you feel that way. Yet Ill be sitting in my house, trying to work for six or seven or eight hours and Ive got nothing and Ive got Twitter going off and my IM, iTunes, all this crap in front of me just distracting me. There was a sense of urgency, as apparently there was an offer from another party to buy the site for commercial use. . I'm a cartoonist. (Page 2) Because I was enjoying it a lot, I think the comics were getting better as well. Of its 1,531 customer accounts, 76% belong to high-net-worth investors who have at least $1 million in investable assets. But the gripe one is one that I sort of embellished a little more because it seemed to resonate with people. I've been publishing comics on this website since 2009. Its one of those all-in-one merchandizing solutions. The final question is this. Matt: I know. Find Matthew Inman's phone number, address, and email on Spokeo, the leading online directory for contact information. It got more traffic than anything Id ever done, so that was when I kind of decided I clearly have some kind of knack for this sort of creative stuff and I think its a better fit for me than making little marketing gimmicks for SEO. Second, do you know anyone who wants to build an online store? Andrew: Thats one of the benefits of video. Matt: I want to do a second book. Im actually kind of on the fence as to whether or not Ill keep them. Andrew: Digg is number one. So I just submitted comics from The Oatmeal, called it the Oatmeal. It was like real obvious. I didnt sleep. Matt: The first month was actually pretty terrible. Andrew: So 80 percent was coming in from the book in the first few months? It offers original comics, quizzes, and occasional articles. What I did was I found this cool script that you can run on a 24-bit PNG that will actually make it look exactly the same as it had before, it just is a lower file size. I just drank coffee all the time. I feel more whole as a person. You dont. It was a Rickroll and I did Chers Do You Believe In Life After Love and the song Informer by Snow. Yeah, at first I did it myself. Do you know what I mean? I just did it because there was this brief month where I had tons of traffic, tons of visibility, but I had nothing to sell. There are 100+ professionals named "Matt Inman", who use LinkedIn to exchange information, ideas, and opportunities. So even with my brief foray into link-building, a lot of people still regard me as this slimy, greasy SEO because I used to do aggressive link building. Im the founder of Mixergy.com, home of the ambitious upstart. Now I work for myself and really no one can control what I say. Redd it if you like it. Every few years, I compile these comics into books, such as How to tell if your cat is plotting to kill you. Rand was the CEO and his mom was the Vice President and we grew the company together. A website is a bit harder to share. I didnt realize you made that many. And then I became a web designer, and I got good at vector graphics and drawing icons, logos, websites, things like that. Ive also noticed this with standup comics. Andrew: I think this is encouraging for a lot of us who dont know much about search engine optimization, dont have much interest in it, but we keep hearing that we need to learn it, that we need to master it, that our businesses will fail unless were good at it. It just worked as a comic. "[21], As of 2019, Inman had released ten books, which collect material from the website and feature new material. [44][46], The fundraiser raised $1,370,461 from over 33,000 backers,[47] including Joseph Sikorski, director of the Tesla film Fragments From Olympus,[48][49] and Elon Musk. Matt: I think the feedback that has changed my comics somewhat wasnt from comments, it was from traffic. This is a huge issue we need to discuss. So then I awarded her the Retarded E-Mail Hall of Fame Champion. I used the same tool to draw comics that I drew websites with. That was one that changed. Homepage . You could create some kind of funny little viral quiz from that. Andrew: So as someone who didnt know how to use it who suddenly read it and then was teaching others, how concerned were you that maybe you got it wrong, maybe you were making a mistake as you were teaching? Im on Digg. We dont want him to have to work with clients, so lets go buy his book and that way he can.. Thanks for liking this post. And also, people are much more willing to click like on Facebook than they are to enter their e-mail into somewhere where they may or may not get more updates than they want or spam or whatever. I kind of had this vague idea of it, but I was terrified to use it, because if you use a semicolon and you use it wrong, you look like you tried to look smart. Matt: It wasnt a mistake. So with The Oatmeal, I do get traffic through SEO, but it wasnt intentional. I was making comics and I felt like Reddit would take my comics, get them on the front page, I wouldnt even submit them and then what would follow was like 20 pages of hate about The Oatmeal. She is professionally known as Iman (meaning 'faith' in. Matt: Yup. Im not a jackass. Andrew: So how did it come about and why did it come about and what did you do? I could see that every comic I made kept getting more and more traffic. Andrew: Why? I dont speak publicly much. Andrew: I find that too for me. You co-founded SEOmoz. But yeah, definitely posting more frequently in the beginning helped a lot. Matt: Yeah. Matt: Yeah. Usually, Ill semi-script something, loosely into a notepad. Some arent. And when you started to do them more frequently, back in, I guess, was it October 2010, did I get that date right? The other thing was that I found that utility sells better than just humor. You just embedded one of the Facebook commenting systems into your site. I can see you when Im making a mistake and the expression on your face. Shes got a degree in, I dont remember, library sciences or something, but shes the expert. So, in the beginning, youre absolutely right, probably insulting my critics wouldnt have gone over so well. Matt: Sometimes. A lot of times, I write the humor as I draw it and it all changes. Im wondering whats in it for you? [31][32], Revenue from The Oatmeal includes the sale of wall posters, greeting cards, calendars, clothing, coffee cups, signed prints, stickers, magnets, and badges. I want to operate off of what I think is funny because that seems to be what works best most of the time. [37] The Beat the Blerch event took place every year from 2014 to 2019. [77], The Oatmeal was created by Matthew Inman (born 1982 or 1983). Matt: Not really. Or with a team of employees? And also, I try not to put a lot of detail into them either, simply because, when you look at a comic character, Ive found the more detail you put into that character, the less funny they become. If You Still Think That Success Online Is About Building The Best How Russell Brunson solved the biggest challenge of online sales, How a list nerd grew Ranker.com to 27,000,000 monthly visitors, Physical Product Case Study: How two guys are competing with Yeti, How to persuade potential customers into becoming customers, How Dollar Beard Club is hitting $8M in its first 8 months. A few months ago, the founders of GroupMe used Twilio to build a group texting service. Matt: It didnt hurt it that much in the beginning, just because I dont feel like I was producing worse comics. And when Im making a comic and its like today, its a Tuesday and Ive got the rest of the day to draw, for some reason I feel like I have to get this comic out as quick as possible. They grow up and evolve as I draw them. But, as I consistently put out comics that they liked, eventually, I found that the positive feedback started to outweigh the negative. Why not show that off? Its great for the site that created the content originally and it also keeps the comments cleaner, or the reactions cleaner. Thats from Ten Words You Need to Stop Misspelling. There was an example I listed saying, Im better at holding my liquor than a panda bear, meaning I can drink better than a panda bear can and it has a panda bear vomiting. And youre right. [64] He stated he intended to take a photo of himself with the cash, then send the photograph along with a satirical illustration of FunnyJunk's[65][66] mother "seducing a Kodiak bear" to FunnyJunk. Login or become a premium member. Matt: I think I just e-mailed them and said, Hey, please unban me. [9][10], In June 2019, just after the release of The Secret Life of Pets 2 a feature animated film in which Inman was credited as creative consultant Inman told the Washington Post that he "wont be regularly creating the Oatmeal much longer" and was planning a hiatus of around two years. [51] After the fundraiser, Jane Alcron of the Tesla Science Centre said the additional funds would be used to start converting the ruins into a science center and perhaps building a replica of the original tower. Youll read an article or an image and you actually dont ever commit what that logo is. Itll make you hate your job for about ten minutes, and then after that you get over it and you figure out what you did wrong and try to make some things better. Andrew: Gotcha. Keep iterating. Andrew: OK. Clearwater, FL. Matt: Oh, I was terrified. While I was doing client work, it was a sharp reminder that I dont like doing client work. Andrew: Im sitting here thinking, Should I ask this next question or not. I think Ill just go for it. Basically with design, which happened a lot at SEOmoz, I would make something, deliver it to the client, they would hate it. I mean, the difference is that I cant afford to post four, five to ten times a day, and I try not to limit myself on a schedule now, just because I find that if I make comics when I can, its better. Heres a comic. Matt: Yeah, sometimes I do. He added that he enjoys making people laugh, and although he can't actually see the reaction of others to his work, he still appreciates seeing the high number of page views that his website receives. Would you tell them that I said that Shopify is the easiest way to build a robust store? I know that doesnt go a long way if you look at the music industry, but it did for me. I get probably traffic because The Oatmeal is very popular online. So I put up a donation page saying, Hey, do you guys want to support The Oatmeal? GitHub uses Shopify to sell t-shirts and mugs to its fans. I feel like right now the Internet is a wonderful place to be because its so easy to make something small and just explode it out there. She doesnt look very fast, so well see. Then Ill get on the computer and Ill draw it. So I went on a little vacation and I wanted to discourage them from linking to me for a while. I read Reddit. And then she sent it to 17 different publishers and was able to get back a couple offers and negotiate a better deal from them. Were you trying to avoid their wrath as you were designing? They know that theres something better that theyre meant to do, but they dont know how to get started and how to build up something like what you have with The Oatmeal. I wasnt paying attention to the costs because I had never run into this issue before. You didnt bring up e-mail when I asked you where you get your traffic. [16][17][18], Inman appeared on an episode of Last Call with Carson Daly in 2010 and mentioned his web site. 142 with $1.5 billion. At what point did you start to see consistent traffic coming from Digg? Andrew: And this was in July 2009 when you launched? I do this. So I actually made a lot of cool connections that way. 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